giffgaff, the community-led mobile network most known for its no-contract approach to mobile, has today announced a new mapping tool to help fans of Pokemon Go find and catch ‘em all.
The service has been created in response to members of the giffgaff community talking about the new mobile game over the past week, sharing tips and information about the location based game.
The network has teamed up with what3words, a unique company that has addressed every 3m x 3m square of the planet with a unique, fixed address made of just 3 words. The technology will allow giffgaff to provide members with key hotspots around the UK, where they can go to catch Pokemon, check out PokeStops, and meet up with other members to do battle.
The mapping tool will also show where charging points are so members can make sure they don’t run out of battery, as well as nearby food and drink locations, and even seats, so users can recharge too.
Ashley Schofield, Marketing & Experience Chief at giffgaff, said: “Our members are at the heart of our business. We have seen that our online community have reacted in a big way to Pokemon Go, and so we wanted to offer them something to make their gaming even more fun.”
Giles Rhys Jones, CMO what3words, said: “There are thousands of stories of people getting lost, running out of battery or even getting sore legs from walking too far in pursuit of Pokemons. We are delighted to partner with GiffGaff to enable their community to easily and quickly find and share these vital locations with just 3 words.”
The service is available to everyone, and can be found here http://findcatchshare.com.
[This unedited press release is made available courtesy of XinoGamez and its partnership with notable game PR-related resource GamesPress.]